I’ve been through it, too.
This is every blogger’s nightmare.
You’re doing all the right things.
Writing blog posts, creating a gorgeous looking website, even engaging with your fellow peeps via various social media platforms.
But you’re stumped.
Your traffic continues to come crawling towards your website.
Forget jaguars, even a rabbit-paced audience would make you happy.
So how can you turn your audience’s slow progress into Bolt’s speedy movement?
Find out keywords that your audience is using – SEO
When I started blogging, I didn’t pay a whole lot of attention to SEO. I felt that it curbed my writing enthusiasm. That it stifled my creativity. So while my blog posts were great, they were not optimized for Google and other search engines.
I had to quadruple my marketing efforts so that people could read my article. So that they’d visit my website. So that I could nudge some traffic in my website’s direction.
However, once I started incorporating SEO tactics in my blog posts, I saw a substantial rise in my traffic.
And this what you should do.
Search for keywords that your audience uses to search for services similar to yours via Adwords Keyword Tool, and incorporate them into your post.
In order to attract readers, you need to present them with something new each time.
Consider a high-end boutique for instance.
Women flock in armed with a lot of cards in their wallet and a bank account full of green dollar bills.
They want to purchase gorgeous dresses that’s why they’re in your boutique.
They browse through your collection, like something and purchase.
Now, they visit again a couple of days later because they remember how awesome your boutique was.
But, there’s nothing new for them now. So a bit disgruntled, they’ll still browse through the stuff again, and leave.
Next time, they come over with hope that you’ve got new stuff they can purchase.
But, nope. Still the same old stuff.
Now they’re angry and frustrated.
They’ll stop coming from then onward because they know there’s going to be nothing new for them.
This is how your readers will feel if you don’t publish posts on your blogs frequently.
So in order to keep them hooked, and turn them from mere readers to your very own loyal army, you need keep on publishing new and useful posts every week if not on alternate days.
Participating in Facebook, LinkedIn, Google+ groups.
You have the social media engagement down, but have you been utilizing the groups feature LinkedIn, Facebook and Google+ offer?
Groups comprise of like-minded individuals, and engagement is HIGH there.
One of the most effective tactics to increasing traffic AND gaining lucrative projects is engaging in groups.
Find a group that matches your target audience and niche.
Start engaging with people on the group.
Ask questions, answer other people’s questions.
There are promo days in these groups too, so wait for the promo day to promote your blog post. Once you help people out and become visible in these groups, people will naturally want to visit your website to cyber-stalk you.
Creating Gorgeous Visuals and Posting them on Social Media
With content creating so much noise in the digital arena, in order to get your own voice heard by your target audience, you NEED to use visuals.
After all, we’ve all been listening to the ‘pictures are worth a thousand words’ adage for quite some time now, haven’t we?
If you’re not ready to spend your hard-earned money on visuals, you can always use one of several free stock photo websites, and get gorgeous stock photos from there to compliment your post.
One you’ve added visuals to your post, how do you attract new readers?
By posting those pictures with a sub-title with a message\quote\statistic that relates to your post and a URL, and uploading it on Pinterest, Twitter, Facebook, Google+ and Instagram.
Frequently commenting on other blogs
I’ve always been slightly obsessed with following blogs.
I love reading comments people post on these blogs; and if I like somebody’s comment, I’ll go and visit their profile. Cyber-stalk them to within an inch of their digital existence.
This works the other way round too. If somebody likes YOUR comment, they’ll visit your profile.
A lot of blogs have a commentluv feature on their comment box, which is awesome because it automatically posts your latest blogs URL with your comment. This allows other commentators and the blog owner, and everyone who visits that blog to view your blog post.
And you know what that means, right?
A whole lot of traffic heading for your way.
Quora has immense power.
And it’s yours to unleash if you know how to use it.
Most people know this platform as a question and answer platform. Where you post all kinds of weird, non-weird questions and people answer them.
BUT, there’s a secret facet of Quora that few people have been able to discover.
And that is;
If you search for questions in your niche, you can find a ton of opportunities to promote your blog without being spammy.
For example if someone asks a question on how they can increase their traffic, I can post this blog post.
More traffic aimed at my way.