Skype: mahamschappal123 mahamschappal@gmail.com

3 Simple Steps to Increasing your Blog Traffic and Wooing Readers

3 Simple Steps to Increasing your Blog Traffic and Wooing Readers

 

It sucks. It really does.

I’ve been through this nightmare as well.

You want to increase traffic to your blog.

You’ve written blog posts BUT they haven’t been discovered, loved and appreciated by the audience.

You have a small amount of readers. And an even smaller amount of engagement in the comment section; if any.

Why?

Others in your industry seem to be faring quite well. Their posts have long discussions, likes, and an unhealthy amount of social shares.

AND, you’re a pretty darn good writer yourself. So, why haven’t YOU been able to do what THEY have managed to do so easily? Drive traffic to your blog, and get nice discussions flowing?

Something that makes your reader nod their heads and think, ‘WOW! This is exactly what I was looking for.’ 

So, where have you been going wrong?

A couple of places actually. A lot of factors contribute to this nightmare you’re having. In this digital world that’s full of content – stale and awe-inspiring, both – the need to light up your own special show that everybody’s queuing up in lines to attend is immense.

Writing kick-ass content no longer does it all.

It requires companions.

Friends. Foes. Minions.

All.

It requires you to:

Become a pimpled boy in the throes of his first love. Or second. Or millionth.

 

An overzealous teenage kid in the throes of his first love goes social media hunting (read, stalking) trying to find out everything he can about her.

Why?

So that he can impress her by pretending to love everything she loves. 

And they live happily ever after. Or not.

Either way, he knows where he stands now. And after an hour of sulking and pretending to die, he bumps into the second love of his life. And on it goes, till he grows up.

 

 Your audience is your love interest.

In order to impress them, to convince them to visit your blog, you NEED to know what they want.

 

What they’re talking about.

That’s how you’ll figure out what they want to read about.

 

What excites them? What hooks them in and compels them to read further and further, till they become your loyal-est readers?

 

WHAT ARE THEY PASSIONATE ABOUT?

 

So, WHERE do you stalk them? How do you find the topics they’re discussing presently? What subjects in your niche puzzle them? Befuddle them?

 

  • Join groups. Facebook Groups. LinkedIn groups. Google+ groups. Etc.

 

By now you know who your target audience is, so search for groups that they’re a major part of. Once you get accepted to those groups, start searching for discussions that give you an insight to what your target audience wants to know about. Use the search option, and type in keywords related to your niche to see discussions that took place about it.

 

As a writer, I usually join entrepreneur groups and search for keywords related to writing – copywriting, ghostwriting, blogging, SEO, and the works. This brings up a whole list of results that give me an insight to what my target audience wants to know. AND plenty of ideas to keep my blog alive and thriving for a couple of months, if not more.

 

And that, my friend, is what YOU have to do.

 

  • Quora. A writers’ best friend.

 

I love Quora.

 

Why?

Because it’s a Q&A platform that thrives on discussions and problems. It has never deserted me in my time of need. It has answers to every single thing I’ve searched for. How cool is that?

 

In order to fully utilize its potential, all you need to do is tap into the right discussion. Do a primary keyword search and choose a question from a long list of results that pop up. Read about users’ most pressing concerns, and figure out a way you can address those concerns through a blog post.

increasing blog trafficTake this answer (the part in the yellow box) for instance. I can easily write an informative article on this answer alone, let alone the question (which has the potential to fill pages and pages).

 

  • Get comfortable in blogs’ comment section

 

If you’re not a Quora, or a social media kinda person (which makes you one in 3 billion people, maybe?) then chances are that you’re a blog person.

 

Who’s a blog person?

 

Someone who’s always in hunt of great blogs. Well, if that’s the case, then you’re in great luck, because most blogs have a comment section; and the great ones have a pretty active comment section.

 

Find a blog that belongs to an influencer or an authority in your niche. Go through their recent blog posts, and read the comments. Look for comments that are blog-post-worthy,

and can wow your audience.

 

Writing content for EVERYONE does not serve much purpose. You need to narrow down your ideal readers, your target audience and write content that’s tailor-made for them.

 

So it all boils down to one thing – finding the RIGHT subject for your blog post. One that resonates well with your audience.

 

To become best friends with her friends, so that she’s forced to hang out with you.

Google is everybody’s best friend. Even your target audience likes hanging out with Google.

increasing blog traffic

So what’s your next step?

 

Become Google’s best-est friend.

 

And how do you do that? Through SEO.

 

Optimizing your content for search engines mean that when your target audience searches for a topic that you’ve already answered – rather comprehensively and in an entertaining way, because you’re a kick-ass writer – via a blog post, Google will direct all that traffic to your blog.

 

You can optimize your blog post in 3 easy steps.

 

  • Step 1: Find keywords that your target audience uses to search for your blog post. Use Adwords Keyword Planner, or Ubersuggest to search for keywords related to your niche.
  • Step 2: Add these keywords in a natural way. They should synchronize happily with other words – even a sniff of a forcefully entered keyword will raise a red flag, so STEER WELL CLEAR OF IT. Add these keywords to the,
  • Headline
  • Sub headings
  • Images
  • Meta-title
  • After every 300 words or so

for some extra SEO magic.

  • Step 3: Track and monitor your progress. Connect Google Analytics to your website by downloading the related plugin. Sit back and check if your tactics are working. If not, then tweak,test,repeat.

increasing blog traffic

The key to mastering SEO is providing quality content to your readers. This is just a blueprint Google has given you to help you provide quality information to your readers. If your content is resonating well with your audience, then Google is bound to gift you a nice friendship bracelet.

 

 

To become the ultimate selfie master. The more happy selfies, the better.

increasing blog traffic

70% of marketers plan to increase their use of visual assets in 2015

 

Why?

Because visuals trump text.

 

The adage, pictures speak a thousand words, may make you cringe and you might even be tempted to roll your eyes, but you can’t deny it’s true.

 

Pouring over thick biology books for my O-level exam was a nightmare. I hated biology with a vengeance. The only thing that made this ordeal a little less nightmarish were pictures. Unpleasing and at times super-gross pictures (I’m not particularly fond of looking at human organs in all their bloody glory), but they at least reminded me which organs were which and what their functions were – a feat that 600 pages of text could not achieve.

 

Conclusion: We remember visuals.

 

Just as our pictures remind us of a memorable time and pictures of human organs reminded me of the various functions of those organs; pictures related to your blog post will not only increase blog traffic but also leave a lasting impact on your audience.

 

So, what kind of visuals are we talking about here?

  • Infographics
  • Graphs
  • Gifographics
  • Short videos
  • Screenshots

 

Visuals rule – plain text, not so much.

Conclusion:

Driving traffic to your blog is hard.

Writing about it is easy, but putting it in action requires a dash of testing, a spoonful of awesome ideas, and A LOT OF PATIENCE.

You don’t see results in a day or two, or even a week.

It’s your turtle, and it WILL win, but like all turtles it needs time. So be patient.

And remember; test, tweak, repeat.

So, what are some tried and tested strategies that increased your blog traffic rapidly?

17 Comments

  1. THanks for this,
    Although I do not really write blogs, I did find this useful regardless. The reminder to use visuals is so important – as they say “A picture speaks a thousand words!”
    Thanks again for this – I have book marked it.

    Reply
    • You’re absolutely right. Visuals have, and will always, speak louder than words.

      Thanks for dropping by, Sonja!

      Reply
    • Dixya, social media groups rock! They’re so good at driving traffic. Haven’t explored Pinterest groups yet, but I will now. Thanks for the tip!

      Reply
  2. Great post and great advice. Yes, my blog is definitely a turtle and hopefully you are right and it will win the race. But I will be acting on some of these things.
    What has worked for me to date – a couple of informative posts have driven some extra traffic. And blog engagement groups help. But I find I get bogged down in these, spending so much time fulfilling the rules and sometimes for very little gain with my blog. Perhaps I am in the wrong forums.

    Reply
    • You’re on the right track then. Providing value through in-depth, informative posts is a very effective way of driving extra traffic to your blog. And yes, it’s really easy to get bogged down by social media groups. Maybe you could focus on one group that’s thriving with engagement and provides you with maximum traffic, instead of focusing on a couple of different ones? I’m rocking the same boat here (social media is really, REALLY addictive), so let me know what worked for you! :)

      Reply
  3. Great tips! I specially like Quora, but had never thought about using it for a blog post topic before.

    Reply
    • Thank you, Flavia! :)

      Reply
  4. As a newbie blogger, I found this post very informative! Specially the tip about Qora. Never heard of it before but am on my way to checking them out now. Thanks!

    Reply
    • Quora will definitely up your blogging game! Hope you find it useful.

      Reply
  5. Great ways to get and keep readers coming back. Thanks for sharing.

    Reply
    • Glad you liked it, Marilyn!

      Reply
  6. I had never heard of Quora before reading this and am checking it out now, thanks for the tip!!

    Reply
    • Thanks, Meredith! Quora is one of my favorite Q/A platforms, I hope you find it useful, too.

      Reply
  7. Love your tips! I need to work on my selfie-game more. I’m not familiar with Quora at all, so I’ll have to check it out.

    Reply
    • Seek Canva’s help to better your selfie game. It will help you make stunning visuals. And yes, Quora is an amazing resource for gathering ideas. Thanks for dropping by, Sibylla!

      Reply
  8. Great post Mahamas,
    And i agree with all the points you made. The first step towards getting traffic and having readers who will always want to hang around on your blog is to figure out exactly what they want and how they want it.

    The moment you’ve discovered this, it will always be easy to impress your readers and your site will continue to grow in traffic.

    Reply

Trackbacks/Pingbacks

  1. No Traffic to Your Website? 6 Colossal Mistakes You’re Guilty Of | Maham S. Chappal - Freelance Writer - […] had to quadruple my marketing efforts so that people could read my article. So that they’d visit my website. …

Leave a Reply to Katrina Cancel reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>